Meeting Secured Multichannel Process

The buyer’s journey

  1. Identified as a target account
  2. Aware of the problem
  3. Interested – willing to go on a journey to fix the problem
  4. Considering
  5. Selecting

  1. Create a Total Addressable Market

    Feeds into: Identified as a target account

  2. Account research

  3. Awareness scoring

    • Tier 1

      Ideal accounts, usually a small number of accounts who tick all the boxes and would make the most profit.

    • Tier 2

      Companies that don’t fall into tier 1 but are showing buying intent and have the problems you are solving and are considering or selecting a solution.

    • Tier 3

      Everyone else that fits the geo location, industry, keywords and current client lookalikes that are not publicly showing interest in solving the problem that you fix but would be good customers for you.

  5. GTM Engineer Contact sourcing

    • Ads Performance marketer

      • Google
      • Meta
      • LinkedIn

    • Outbound SDR

      • Calls
      • Email
      • LinkedIn

    • Content Content writer Designer

      • Website
      • Twitter / X
      • LinkedIn

    Feeds into: Aware of the problem

  7. Meeting Secured SDR

    Nurture

    Loops back to: Contact sourcing

    Not interested

    Loops back to: Content

    Meeting booked

    Feeds into: Interested